Advisory

Meghana took the Instagram Shopping go-to-market from 0-1. She was the first hire on the Shopping Partnerships team and grew and led the team that was responsible for merchant acquisition, integration, and success on IG Shopping’s platform. She partnered closely with Product and Eng teams to build an IG Shopping product that would be enticing to the market and merchants. She was responsible for the first set of Merchants going live on IG Shopping and spearheaded market-defining initiatives such as Live Shopping, Creator Shops, IG Shopping Affiliates, and the launch of Facebook Shopping.

As an Advisor to the CEO of eBay, Meghana worked on the spinoff of PayPal from eBay, and recommercializing the marketplace core business on ebay.com. This included creating and executing on a strategy for eBay to move from a pure marketplace to a managed marketplace model. She worked closely with Category Leads and regional GM’s to design and operationalize a retail-light model at eBay which included inventory management / forecasting, seller incentives, buyer retention strategies, and organizational restructuring to include Merchandising and Buying teams. Meghana also led Social Commerce initiatives for eBay on the Strategy tea and was invited to present her findings to the Board of Directors for the company. Both the managed marketplace model and social commerce initiatives remain at eBay today.

In a role created for her and to spur the growth of Snap’s business offerings, Meghana was the first Global Head of Brand Partnership at Snap Inc. She built and scaled a global team dedicated to enabling brands, businesses, and creators to use Snapchat at scale. She was responsible for some of Snap’s most significant strategic partnerships such as those with New York Fashion Week, Coachella, and others. She is responsible for the piloting of the AR Shopping program, in addition to the Snap Business Profiles launch across the company, built in partnerships with Snap product and eng teams. She served as the public face of Partnerships for the company and worked closely with the CEO and his team, along with technical counterparts to execute on merchant and market needs to drive on-platform success.

Meghana has worked with several startups and investment firms as a Strategic Advisor. As an advisor to a Series-A funded startup for example, Meghana worked with the CEO as an interim exec to develop a GTM strategy ahead of launch. This involved planning backwards from launch timing and working through a roadmap to launch, including product market feedback, partnership ideations, and IRL activations such as popups. She also helped the team structure and hire a BD & Partnerships team after launch.

Meghana served as the Director of Retail for D2C retail startup b8ta. Realizing that retail capex was draining the balance sheet, Meghana set out to do things a little differently… and instead of opening more popup shops for the business as was her directive, she cut deals with some of the biggest retailers in America, including publicly, Macy’s and Lowe’s. These deals would enable b8ta to open popup shops within over 800 retail stores in prime neighborhoods across the country with no upfront costs and serve a win-win to foot-traffic-starved retailers and a cash-starved startup. The store-in-store model ultimately drove 60% of b8ta’s revenues, and Meghana was awarded Forbes 30 under 30 for the initiative.